Prepared exclusively for

Brittany ConnerBrand & Connected Content Proposal

A cohesive personal brand identity, a refined website and editorial Journal, and ongoing marketing support that connects your expertise with the people you want to reach.

Foundation first.
Ongoing support after launch.

Brittany Conner in a vivid magenta dress beside aqua glass

Prepared October 14, 2026

Monthly support: six-month minimum.

One-time brand + website foundation billed separately.

Brittany Conner seated on a blue-violet sofa

01 / The Strategy

A personal brand built on trust and expertise.

A distinct personal presence that reflects your expertise, reinforces your connection to the firm, and supports growth across the markets you serve.

Strategic Priorities

Expertise at the Center

Lead with the care, knowledge, and perspective clients come to you for.

Clearly Connected to Your Firm

A fresh, modern identity that makes your firm affiliation unmistakable.

An Editorial Destination

Journal articles support your SEO foundation and can be adapted and cross-posted to LinkedIn.

Content That Works Together

A coordinated plan for your website, Journal, and chosen social channels.

Business KPIs Guide the Strategy

Work toward agreed goals for qualified inquiries and new clients, with business results guiding our decisions.

Reach Across Your Markets

Shape messaging for the audiences and states your practice serves.

Your Investment

First, build your foundation.

Brittany Conner in a navy dress beside large leopard artwork

Phase 01 / The Foundation

Brand + Website +
Platform Setup

$8,500One time4–6 weeks
  • Personal brand development

    Development of a cohesive, modern personal brand identity tailored to Brittany’s expertise and clearly aligned with her established firm.

  • Custom identity + brand toolkit

    Custom wordmark design, practical brand guide, Canva templates, and organized, ready-to-use brand assets.

  • Website design + development from scratch

    Custom design and from-scratch development of the personal-brand website homepage, with a tailored layout.

  • Editorial Journal design + development

    Custom design and build of one supporting branded Journal/editorial hub page — a polished magazine-style home for her articles.

  • Platform setup + alignment

    Setup/alignment of the agreed Instagram, LinkedIn, and YouTube profiles; Facebook only if confirmed at kickoff. Includes profile visuals, bios/descriptions, links, and needed branded assets.

  • Foundational on-page SEO implementation

    Page structure, headings, titles/descriptions, alt text, internal links, and article metadata. Foundational on-page SEO only.

  • Initial editorial brief development

    Briefs for the first six Journal articles. Brittany supplies the legal expertise and writes the articles.

Scope is limited to the homepage, one supporting Journal/editorial hub, and the agreed profile setup. Future site pages and custom technical SEO are not included. SEO is foundational on-page only: no ranking promises or advanced SEO/GEO/AIEO.

4–6-week target from kickoff, subject to timely feedback and content access.

Then, choose your ongoing support.

0102

Foundation launched. Monthly support begins.

Choose one plan. Six-month minimum. Foundation billed separately.

Every plan includes strategy, regular check-ins, and clear next steps.

Swipe to compare all four options →

Option 01

CMO to Grow

Consulting & direction only. Marketing execution is not included.

$2,400/ month

Senior marketing direction, a clear plan, and steady accountability for your team.

What’s included
Consulting & direction
  • Two 60-Minute Strategy Sessions

    Two calls each month for strategy, creative direction, channel priorities, and content review.

  • 2 WhatsApp check-ins each week

    Brief accountability and guidance between calls to keep current priorities moving.

  • Action Lists Every Two Weeks

    Next steps and writing/recording briefs with angle, format, channel, and due date.

  • Execution Plans & Campaign Frameworks

    McCray Media advises and directs strategy; implementation follows the responsibilities of the selected tier.

  • Quarterly Marketing Audit & Roadmap

    Review marketing priorities and map the next quarter’s direction.

  • Positioning & Offer Refinement

    Sharpen the offer and firm-aligned positioning around Brittany’s expertise.

Six-month minimum after launch. One-time foundation billed separately.

Discuss this plan

Option 02

CMO + Editorial Planning

$3,600/ month

Direction + a maintained content plan. Your team creates and publishes.

What’s included
Consulting & direction
  • Two 60-Minute Strategy Sessions

    Two calls each month for strategy, creative direction, channel priorities, and content review.

  • 2 WhatsApp check-ins each week

    Brief accountability and guidance between calls to keep current priorities moving.

  • Action Lists Every Two Weeks

    Next steps and writing/recording briefs with angle, format, channel, and due date.

  • Execution Plans & Campaign Frameworks

    McCray Media advises and directs strategy; implementation follows the responsibilities of the selected tier.

  • Quarterly Marketing Audit & Roadmap

    Review marketing priorities and map the next quarter’s direction.

  • Positioning & Offer Refinement

    Sharpen the offer and firm-aligned positioning around Brittany’s expertise.

Editorial planning
  • 12-Post Instagram/Facebook Calendar

    Monthly planning for 12 Instagram posts cross-posted to Facebook: topics/angles, CTA, source material, owner, and timing.

  • Monthly Journal Assignment

    One brief each month sets the topic, perspective, and deadline. Brittany writes the article.

Six-month minimum after launch. One-time foundation billed separately.

Discuss this plan

My Recommendation

Option 03

Comprehensive Content Partnership

$8,200/ month

Strategy, editorial, social + YouTube. McCray Media creates your defined content assets.

What’s included
Consulting & direction
  • Two 60-Minute Strategy Sessions

    Two calls each month for strategy, creative direction, channel priorities, and content review.

  • 2 WhatsApp check-ins each week

    Brief accountability and guidance between calls to keep current priorities moving.

  • Action Lists Every Two Weeks

    Next steps and writing/recording briefs with angle, format, channel, and due date.

  • Execution Plans & Campaign Frameworks

    McCray Media advises and directs strategy; implementation follows the responsibilities of the selected tier.

  • Quarterly Marketing Audit & Roadmap

    Review marketing priorities and map the next quarter’s direction.

  • Positioning & Offer Refinement

    Sharpen the offer and firm-aligned positioning around Brittany’s expertise.

Editorial planning
  • 12-Post Instagram/Facebook Calendar

    Monthly planning for 12 Instagram posts cross-posted to Facebook: topics/angles, CTA, source material, owner, and timing.

  • Monthly Journal Assignment

    One brief each month sets the topic, perspective, and deadline. Brittany writes the article.

Journal header artwork
  • Custom Journal Header Artwork

    One McCray Media-designed header each month for the assigned article, using the established brand system.

Ready-to-post social assets
  • 12 Instagram/Facebook Content Assets

    McCray Media creates/adapts content for the 12 posts in your content calendar using existing media and light brand-system graphics. The same posts are cross-posted to Facebook.

  • Four LinkedIn Assets Each Month

    McCray Media adapts existing images/video into four post assets/drafts.

Video direction & post-production
  • Video Direction & Recording Brief

    Each month McCray Media develops the topic and angle, a recording brief, and an outline/script, then gives Brittany filming and recording direction. Brittany records the footage herself.

  • One YouTube Feature Each Month · Up to 8 Minutes

    McCray Media edits and post-produces the feature from up to 30 minutes of organized footage Brittany supplies, creates a custom thumbnail, and prepares the title, description, chapters, and metadata for YouTube SEO.

  • 4 Additional Reels Each Month

    Extracted and edited from the same footage, up to 60 seconds each — separate from the 12 Instagram/Facebook assets.

  • Publishing + Journal Embed

    After Brittany/firm legal approval, McCray Media manages YouTube publishing and embeds the approved video in the corresponding Journal article.

  • One Consolidated Revision Round

    1 consolidated revision round per monthly video package.

Six-month minimum after launch. One-time foundation billed separately.

Discuss the complete plan

Our most complete support

Option 04

Signature Brand Management

$12,500/ month

Everything in Comprehensive, plus a monthly newsletter, TikTok, managed publishing, website refreshes, and reporting.

What’s included
Everything in Comprehensive, plus
  • 1 Branded Email Newsletter Each Month

    Developed from Brittany’s Journal content: subject line, copy adaptation, layout and assembly, and links, then scheduled and sent after Brittany/firm approval through the agreed email platform, using her provided account and list.

  • TikTok Strategy + 4 TikTok Edits Each Month

    TikTok-specific edits/adaptations up to 60 seconds each, with platform-specific hooks and captions, made from the month’s recorded and existing material — in addition to the YouTube feature and four Reels.

  • Managed Social Publishing

    After Brittany/firm approval, McCray Media schedules and publishes the defined monthly content across Instagram, Facebook, LinkedIn, and TikTok. Community management and inbox replies stay with Brittany’s team.

  • Quarterly Website Refresh · Up to 4 Hours

    Up to 4 hours each quarter to update imagery, copy, and calls to action on the existing homepage and Journal. New pages and custom development are not part of the refresh.

  • Monthly Performance Dashboard

    A monthly report on the agreed channels and newsletter, using available platform reporting, with the next priorities.

From Comprehensive · Consulting & direction
  • Two 60-Minute Strategy Sessions

    Two calls each month for strategy, creative direction, channel priorities, and content review.

  • 2 WhatsApp check-ins each week

    Brief accountability and guidance between calls to keep current priorities moving.

  • Action Lists Every Two Weeks

    Next steps and writing/recording briefs with angle, format, channel, and due date.

  • Execution Plans & Campaign Frameworks

    McCray Media advises and directs strategy; implementation follows the responsibilities of the selected tier.

  • Quarterly Marketing Audit & Roadmap

    Review marketing priorities and map the next quarter’s direction.

  • Positioning & Offer Refinement

    Sharpen the offer and firm-aligned positioning around Brittany’s expertise.

From Comprehensive · Editorial planning
  • 12-Post Instagram/Facebook Calendar

    Monthly planning for 12 Instagram posts cross-posted to Facebook: topics/angles, CTA, source material, owner, and timing.

  • Monthly Journal Assignment

    One brief each month sets the topic, perspective, and deadline. Brittany writes the article.

From Comprehensive · Journal header artwork
  • Custom Journal Header Artwork

    One McCray Media-designed header each month for the assigned article, using the established brand system.

From Comprehensive · Ready-to-post social assets
  • 12 Instagram/Facebook Content Assets

    McCray Media creates/adapts content for the 12 posts in your content calendar using existing media and light brand-system graphics. The same posts are cross-posted to Facebook.

  • Four LinkedIn Assets Each Month

    McCray Media adapts existing images/video into four post assets/drafts.

From Comprehensive · Video direction & post-production
  • Video Direction & Recording Brief

    Each month McCray Media develops the topic and angle, a recording brief, and an outline/script, then gives Brittany filming and recording direction. Brittany records the footage herself.

  • One YouTube Feature Each Month · Up to 8 Minutes

    McCray Media edits and post-produces the feature from up to 30 minutes of organized footage Brittany supplies, creates a custom thumbnail, and prepares the title, description, chapters, and metadata for YouTube SEO.

  • 4 Additional Reels Each Month

    Extracted and edited from the same footage, up to 60 seconds each — separate from the 12 Instagram/Facebook assets.

  • Publishing + Journal Embed

    After Brittany/firm legal approval, McCray Media manages YouTube publishing and embeds the approved video in the corresponding Journal article.

  • One Consolidated Revision Round

    1 consolidated revision round per monthly video package.

Six-month minimum after launch. One-time foundation billed separately.

Discuss Signature

Inside the Comprehensive Partnership

Your expertise.
One connected content system.

1
YouTube feature / month
4
additional Reels / month
12
Instagram/Facebook assets / month
4
LinkedIn assets/drafts / month
Brittany Conner seated beside sculptural wooden stairs

The support levels, side by side

Compare every deliverable.

One shared consulting foundation. 4 distinct support levels. Every option carries a six-month minimum after the foundation launches. Brittany writes the Journal articles in every option; her team live-posts social in Options 01–03, and McCray Media publishes the approved content in Option 04.

Swipe sideways to compare all 4 options →

Monthly support deliverables for all 4 options, with monthly prices and a six-month minimum term.
Your monthly supportIncluded scope & clear responsibilities

Option 01

Consulting & direction

CMO to Grow

Consulting & direction only. Marketing execution is not included.

$2,400/ month

Six-month minimum

Option 02

Planning & coordination

CMO + Editorial Planning

$3,600/ month

Six-month minimum

Option 03

Planning & asset creation

Comprehensive Content Partnership

$8,200/ month

Six-month minimum

Option 04

Broadest support

Signature Brand Management

$12,500/ month

Six-month minimum

01Strategy
Two 60-Minute Strategy SessionsFocused strategy and creative direction.2/month · 60 minutes each2/month · 60 minutes each2/month · 60 minutes each2/month · 60 minutes each
2 WhatsApp check-ins each weekBrief accountability and guidance between calls to keep current priorities moving.2 each week2 each week2 each week2 each week
Action Lists Every Two WeeksAssignments and briefs with angle, channel, and due date.Every two weeksEvery two weeksEvery two weeksEvery two weeks
Guidance & Campaign FrameworksStrategic guidance and full content execution plans.IncludedIncludedIncludedIncluded
Marketing Audit & RoadmapReview priorities and map the next quarter.QuarterlyQuarterlyQuarterlyQuarterly
Positioning & Offer RefinementFirm-aligned direction centered on Brittany’s expertise.IncludedIncludedIncludedIncluded
02Editorial Planning
12-Post Instagram/Facebook CalendarPlanning for 12 Instagram posts cross-posted to Facebook: topics/angles, CTA, source material, owner, timing.Not included12 posts/month · IG cross-posted to FB12 posts/month · IG cross-posted to FB12 posts/month · IG cross-posted to FB
Calendar Entry DirectionThe specifics behind each planned post.Not includedTopic/perspective, CTA, source-asset direction, owner, timingTopic/perspective, CTA, source-asset direction, owner, timingTopic/perspective, CTA, source-asset direction, owner, timing
Monthly Journal AssignmentMcCray Media briefs; Brittany writes the article.Not included1/month · topic, perspective, deadline1/month · topic, perspective, deadline1/month · topic, perspective, deadline
03McCray Media-Created Assets
Custom Journal Header ArtworkMcCray Media-designed artwork for the assigned article.Not includedNot included1/month1/month
12 Instagram/Facebook Content AssetsCreated/adapted for the 12 posts in your content calendar using existing media and light brand-system graphics; the same posts are cross-posted to Facebook.Not includedNot included12/month · existing library + light brand graphics12/month · existing library + light brand graphics
Four LinkedIn Assets Each MonthMcCray Media-created/adapted post assets and drafts.Not includedNot included4/month · existing images/video4/month · existing images/video
At least $950 in bonus retouching valueAt least $950 in complimentary photo retouching over your initial six-month contract. McCray Media selects existing images for use in your brand or content and determines the timing and retouching treatment. Value is based on standard rates: $30 per image or $350 per set of 25 images.Included · at least $950 over six months. Image selection and timing at McCray Media’s discretion.Included · at least $950 over six months. Image selection and timing at McCray Media’s discretion.Included · at least $950 over six months. Image selection and timing at McCray Media’s discretion.Included · at least $950 over six months. Image selection and timing at McCray Media’s discretion.
04Video Direction & Post-Production
Recording Brief + Filming DirectionTopic/angle, recording brief, outline/script and recording direction; Brittany records the footage herself.Not includedNot includedIncludedIncluded
Monthly YouTube FeatureEdit and post-production up to 8 minutes from up to 30 minutes of supplied footage, thumbnail, YouTube SEO metadata, one consolidated revision round.Not includedNot included1/month · included1/month · included
Four Additional ReelsUp to 60 seconds each, extracted from the monthly footage — separate from the 12 IG/FB assets.Not includedNot included4/month · included4/month · included
Journal Embed + Channel CoordinationApproved video embedded in the corresponding Journal article.Not includedNot includedIncludedIncluded
05Publishing
Social Asset CreationWho creates the social posts.Brittany’s teamBrittany’s teamMcCray MediaMcCray Media
Social Live PostingWho schedules and publishes the approved Instagram, Facebook, LinkedIn (and TikTok in Option 04) posts.Brittany’s teamBrittany’s teamBrittany’s teamMcCray Media schedules + publishes
YouTube Upload + PublishingAfter Brittany/firm legal approval.Not includedNot includedMcCray Media managesMcCray Media manages
06Signature Additions
1 Branded Email Newsletter Each MonthDeveloped from Journal content; sent after approval through the agreed platform and her list.Not includedNot includedNot included1/month · written, designed + sent
TikTok Strategy + EditsTikTok-specific edits up to 60 seconds with platform hooks/captions, from the month’s material.Not includedNot includedNot included4/month · up to 60 sec each
Quarterly Website RefreshImagery, copy, and CTA updates on the existing homepage and Journal.Not includedNot includedNot includedUp to 4 hours/quarter
Monthly Performance DashboardAgreed-channel and newsletter results with next priorities.Not includedNot includedNot included1/month

The $8,500 foundation is a separate one-time fee. Monthly support begins after foundation launch with a six-month minimum commitment. Directed video content and post-production is included in Options 03 and 04; Brittany records with McCray Media’s direction.

Working Together

CMO to Grow: Your Marketing Mind on Call.

Option 01 · CMO to Grow: Consulting & direction only. Marketing execution is not included. Options 02–04 add the execution listed in the responsibilities.

You bring the legal expertise and the final word. McCray Media brings the plan, the checklist, and the scheduled check-ins that keep it moving — so you are not managing your marketing alone. What we create depends on the plan you choose; the responsibilities show exactly who does what.

Clear priorities. Defined roles. Next steps mapped out.Expand to see roles and responsibilitiesCollapse roles and responsibilities

McCray Media

Your marketing team

CMO to Grow

Consulting & direction only. Marketing execution is not included.

McCray Media advises and directs; Brittany’s team carries out the marketing.

Foundation stage

One-time · billed separately

  • Personal brand development

    Development of a cohesive, modern personal brand identity tailored to Brittany’s expertise and clearly aligned with her established firm.

  • Custom identity + brand toolkit

    Custom wordmark design, practical brand guide, Canva templates, and organized, ready-to-use brand assets.

  • Website design + development from scratch

    Custom design and from-scratch development of the personal-brand website homepage, with a tailored layout.

  • Editorial Journal design + development

    Custom design and build of one supporting branded Journal/editorial hub page — a polished magazine-style home for her articles.

  • Platform setup + alignment

    Setup/alignment of the agreed Instagram, LinkedIn, and YouTube profiles; Facebook only if confirmed at kickoff. Includes profile visuals, bios/descriptions, links, and needed branded assets.

  • Foundational on-page SEO implementation

    Page structure, headings, titles/descriptions, alt text, internal links, and article metadata. Foundational on-page SEO only.

  • Initial editorial brief development

    Briefs for the first six Journal articles. Brittany supplies the legal expertise and writes the articles.

All monthly levels

Consulting & direction

  • Two 60-Minute Strategy Sessions

    Two calls each month for strategy, creative direction, channel priorities, and content review.

  • 2 WhatsApp check-ins each week

    Brief accountability and guidance between calls to keep current priorities moving.

  • Action Lists Every Two Weeks

    Next steps and writing/recording briefs with angle, format, channel, and due date.

  • Execution Plans & Campaign Frameworks

    McCray Media advises and directs strategy; implementation follows the responsibilities of the selected tier.

  • Quarterly Marketing Audit & Roadmap

    Review marketing priorities and map the next quarter’s direction.

  • Positioning & Offer Refinement

    Sharpen the offer and firm-aligned positioning around Brittany’s expertise.

Options 02–04

Editorial planning

  • 12-Post Instagram/Facebook Calendar

    Monthly planning for 12 Instagram posts cross-posted to Facebook: topics/angles, CTA, source material, owner, and timing.

  • Monthly Journal Assignment

    One brief each month sets the topic, perspective, and deadline. Brittany writes the article.

Options 03 + 04

Created assets + video direction & post-production

  • Custom Journal Header Artwork

    One McCray Media-designed header each month for the assigned article, using the established brand system.

  • 12 Instagram/Facebook Content Assets

    McCray Media creates/adapts content for the 12 posts in your content calendar using existing media and light brand-system graphics. The same posts are cross-posted to Facebook.

  • Four LinkedIn Assets Each Month

    McCray Media adapts existing images/video into four post assets/drafts.

  • Video Direction & Recording Brief

    Each month McCray Media develops the topic and angle, a recording brief, and an outline/script, then gives Brittany filming and recording direction. Brittany records the footage herself.

  • One YouTube Feature Each Month · Up to 8 Minutes

    McCray Media edits and post-produces the feature from up to 30 minutes of organized footage Brittany supplies, creates a custom thumbnail, and prepares the title, description, chapters, and metadata for YouTube SEO.

  • 4 Additional Reels Each Month

    Extracted and edited from the same footage, up to 60 seconds each — separate from the 12 Instagram/Facebook assets.

  • Publishing + Journal Embed

    After Brittany/firm legal approval, McCray Media manages YouTube publishing and embeds the approved video in the corresponding Journal article.

  • One Consolidated Revision Round

    1 consolidated revision round per monthly video package.

Signature only

Option 04 · newsletter, TikTok, managed publishing, refreshes + reporting

  • 1 Branded Email Newsletter Each Month

    Developed from Brittany’s Journal content: subject line, copy adaptation, layout and assembly, and links, then scheduled and sent after Brittany/firm approval through the agreed email platform, using her provided account and list.

  • TikTok Strategy + 4 TikTok Edits Each Month

    TikTok-specific edits/adaptations up to 60 seconds each, with platform-specific hooks and captions, made from the month’s recorded and existing material — in addition to the YouTube feature and four Reels.

  • Managed Social Publishing

    After Brittany/firm approval, McCray Media schedules and publishes the defined monthly content across Instagram, Facebook, LinkedIn, and TikTok. Community management and inbox replies stay with Brittany’s team.

  • Quarterly Website Refresh · Up to 4 Hours

    Up to 4 hours each quarter to update imagery, copy, and calls to action on the existing homepage and Journal. New pages and custom development are not part of the refresh.

  • Monthly Performance Dashboard

    A monthly report on the agreed channels and newsletter, using available platform reporting, with the next priorities.

Bonus

Every monthly level

  • At least $950 in bonus retouching value

    Complimentary photo retouching over your six-month contract. Image selection and timing at McCray Media’s discretion.

Brittany

Expertise + approval

  • Writes the Journal articles in her own voice
  • Provides legal expertise and, in Options 03 and 04, records her own video footage with McCray Media’s filming direction
  • Gives timely input and feedback on briefs, drafts, and assets
  • Reviews and approves all legal content with her firm before publication, with appropriate disclaimers

Your team

Publishing + operations

  • Creates social assets in Option 01 and the 12 calendar posts in Option 02, cross-posted from Instagram to Facebook
  • Live-publishes Instagram, Facebook, and LinkedIn in Options 01–03 — including the assets McCray Media creates in Option 03
  • In Option 04, approves content while McCray Media schedules and publishes the defined posts
  • Operates the social accounts day to day

The details

A few things
to know.

Clear answers, so you can choose with confidence.

When does monthly support begin?

After your foundation launches. The $8,500 build has a 4–6-week target, subject to timely feedback and content access. Your chosen monthly plan then begins with a six-month minimum commitment. The one-time foundation fee is separate from that monthly commitment.

How are the foundation and monthly support billed?

The $8,500 Brand + Website + Platform Setup package is a separate one-time fee. Monthly support begins after foundation launch at the selected plan’s monthly rate, with a six-month minimum commitment. The Comprehensive Content Partnership and Signature Brand Management include directed video content and post-production at no additional charge.

Who approves legal content?

You and your firm review and approve all legal claims and legal content before anything is published, with appropriate disclaimers.

What SEO is included?

The foundation includes foundational on-page website SEO: page structure, headings, titles/descriptions, alt text, internal linking, and article metadata. Options 03 and 04 also include YouTube search packaging for each monthly feature: a search-focused title and description, chapters, useful metadata, and a custom thumbnail. No ranking promises or advanced or custom technical SEO/GEO/AIEO.

What video support is included, and what are the limits?

Directed video content and post-production is included in Options 03 and 04. Each month McCray Media develops the topic and angle, recording brief, and outline/script, and gives you filming direction; you record the footage yourself. McCray Media then edits and post-produces one YouTube feature up to 8 minutes from up to 30 minutes of organized footage, creates the thumbnail, prepares the title, description, chapters, and metadata for YouTube SEO, and edits 4 additional Reels up to 60 seconds each, with 1 consolidated revision round. After you and your firm approve, McCray Media publishes to YouTube and embeds the video in your Journal. Options 01 and 02 do not include video direction or post-production.

How do the calendar and finished social assets work together?

Options 02–04 include planning for 12 Instagram posts cross-posted to Facebook, with topics/angles, CTA, source material, owner, and timing. In Option 02, your team creates and publishes those planned posts. In Options 03 and 04, McCray Media creates/adapts content for those same 12 posts using existing media and light brand-system graphics — not a second batch or 12 additional Facebook posts. Your team live-publishes social in Option 03; McCray Media manages approved publishing in Option 04. Four LinkedIn assets and four additional Reels are separate. All three planning tiers include one monthly Journal brief; Brittany writes the article. Monthly Journal header artwork is included in Options 03 and 04 only.

What does Signature Brand Management add?

Everything in the Comprehensive Content Partnership, plus 1 branded email newsletter each month, TikTok strategy with 4 TikTok edits up to 60 seconds each, McCray Media scheduling and publishing the approved content on Instagram, Facebook, LinkedIn, and TikTok, a quarterly website refresh of up to 4 hours on the existing pages, and a monthly performance dashboard. Community management and new pages are not included.

Are the growth targets guaranteed?

No. About five qualified calls a week and three new client conversions a month are strategic targets that guide priorities, not guaranteed outcomes.

How will my practice locations be reflected?

The strategy speaks to audiences across your multi-state practice. We will add specific state details only after you confirm them.

Foundation first. Ongoing support after launch.

My Recommendation

OCTOBER 25, 2026 – JUNE 5, 2027

A clear path from foundation to momentum.

My recommendation is to build your foundation first, then follow it with six months of the ongoing support you choose. Here’s how I’d sequence the work to strengthen your personal presence and support the growth of your practice.

Recommended schedule starting Sunday, October 25.

All levelsOptions 02–04Options 03–04Signature only
KICKOFFOCT 25
MONTH 01DEC 6
MONTH 02JAN 6
MONTH 03FEB 6
MONTH 04MAR 6
MONTH 05APR 6
MONTH 06MAY 6
END / 2027JUN 5
  1. OCT 25 – DEC 5, 2026

    Build the foundation

    Develop your firm-aligned identity, homepage, editorial Journal, agreed profile setup, and foundational on-page SEO. The roadmap allows the full six-week target; earlier delivery within the 4–6-week window starts your support sooner.

    4–6 week target

  2. NOV 1 – DEC 5, 2026

    Draft your first six articles

    Alongside the build, I’d provide focused briefs for your first six Journal articles, which you’ll write in your own voice and from your legal expertise.

    During the build

  3. DEC 6, 2026 – JUN 5, 2027

    Put the content system to work

    Your six-month monthly support term begins after the foundation launches — strategy, editorial planning, and content support through the retainer you choose, with clear next steps every two weeks.

    Six-month term

  4. MAY 6 – JUN 5, 2027

    Review + choose what comes next

    Review engagement, qualified inquiries, and priorities together, then decide what support makes sense for your next chapter.

    Month 6 of support

  5. Support month 01 · DEC 6 – JAN 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  6. Support month 02 · JAN 6 – FEB 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  7. Support month 03 · FEB 6 – MAR 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
    • Signature only: Quarterly website refresh · up to 4 hours this period
  8. Support month 04 · MAR 6 – APR 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  9. Support month 05 · APR 6 – MAY 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  10. Support month 06 · MAY 6 – JUN 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
    • Signature only: Quarterly website refresh · up to 4 hours this period
  1. OCT 25 – DEC 5, 2026

    Build the foundation

    Develop your firm-aligned identity, homepage, editorial Journal, agreed profile setup, and foundational on-page SEO. The roadmap allows the full six-week target; earlier delivery within the 4–6-week window starts your support sooner.

    4–6 week target

  2. NOV 1 – DEC 5, 2026

    Draft your first six articles

    Alongside the build, I’d provide focused briefs for your first six Journal articles, which you’ll write in your own voice and from your legal expertise.

    During the build

  3. DEC 6, 2026 – JUN 5, 2027

    Put the content system to work

    Your six-month monthly support term begins after the foundation launches — strategy, editorial planning, and content support through the retainer you choose, with clear next steps every two weeks.

    Six-month term

  4. Support month 01 · DEC 6 – JAN 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  5. Support month 02 · JAN 6 – FEB 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  6. Support month 03 · FEB 6 – MAR 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
    • Signature only: Quarterly website refresh · up to 4 hours this period
  7. Support month 04 · MAR 6 – APR 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  8. Support month 05 · APR 6 – MAY 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
  9. MAY 6 – JUN 5, 2027

    Review + choose what comes next

    Review engagement, qualified inquiries, and priorities together, then decide what support makes sense for your next chapter.

    Month 6 of support

  10. Support month 06 · MAY 6 – JUN 5

    • All levels: 2 × 60-min strategy calls · 2 brief check-ins each week · next-step list every two weeksConsulting & direction only in Option 01 — no execution
    • Options 02–04: 12-post Instagram/Facebook plan · 1 Journal brief; Brittany writes
    • Options 03–04: 1 Journal header · assets for the same 12 planned IG/FB posts + 4 separate LinkedIn assets · 1 YouTube feature + 4 additional Reels
    • Signature only: 1 newsletter · 4 TikTok edits · managed publishing · performance dashboard
    • Signature only: Quarterly website refresh · up to 4 hours this period

This schedule assumes the full six-week foundation target, ending December 5. Your six-month monthly term begins when the foundation launches — an earlier four-week delivery shifts the monthly term accordingly. Monthly output follows the plan you choose.

Your decision

Your investment.
Your choice.

This is the path I believe would be most beneficial for your personal brand and the growth of your practice. What you choose to invest in is entirely up to you. We can shape the work around your priorities, budget, and the level of support that feels right for you.

There’s no pressure either way.

Brittany Conner in a blue sleeveless top, standing in diagonal sunlight beside framed artwork
McCray Media

info@mccray.media

Ready when you are

Let’s build
what’s
next.

We’ll shape a personal brand that reflects your expertise and supports the growth of your practice.

Compare the options

Prepared for Brittany Conner

Monthly support begins after foundation launch · Six-month minimum

Private service contract · Prepared October 14, 2026